What does the vice president of public relations?

As Vice President Public Relations (VPPR), you are responsible for coordinating an active public relations and publicity program in your club. By establishing and maintaining lines of communication between the club and its members, as well as between the club and the public, you will increase awareness of Toastmasters through local news and social media.


  • Protect the Toastmasters brand (brand training).

  • Develop a public relations plan:

    • Review and use the PR tools and resources available to you. Review the Club Officer Resources page to help you make club meetings thrive, maintain a positive atmosphere and increase membership.

    • Set goals: Review and evaluate your club’s previous PR efforts, current objectives and tactics to reach goals.

    • Determine the PR budget for your club’s PR program.

    • Create a publicity calendar to determine when and how you will promote your club.

    • Indicate the vehicles and tools you will use to attract and connect with  fellow members (internal audience) and news media (external audience), including club news releases, websites and social networking sites.

    • Communicate Toastmasters’ key messages when writing news releases and while speaking to members, potential members and journalists.

    • Be persistent. Working with the news media takes patience and time. Don’t give up.

  • Collaborate with your club leaders to discuss your PR plan, activities and initiatives.

  • Monitor status toward your goals. Report progress, activities and news coverage to club and district leaders and World Headquarters.

The responsibilities listed above are key to your success as a VPPR. It’s also important to know what you are not responsible for, so you can focus on public relations.

Not Your Responsibility:

  • Creating a marketing plan.
  • Develop or implement marketing projects.
  • Manage recognition activities or the Club Coach program.
  • Recruit, train or supervise the club-building team, club sponsors, mentors or coaches.


You can have more information in the manual Achieving success as a Vice President of Public Relations.

Working on a Feedback Formula

Toastmasters facilitates opportunities to practice both public speaking and leadership skills. When we deliver a speech we are willing to know the impact of it in the audience. Feedback helps us to know about the impact of our message, our strengths and areas of improvement.

I was scared of both receiving feedbadk and delivering feedback at the beginning. Toastmasters experience has given me self-confidence and I enjoy very much my feedback preparation for others.  I have learnt HOW TO LISTEN AND OBSERVE.

This is my Feedback recipe by ingredients: I very much rely on the structure of feedback preparation I learnt from our fellow Toastmaster, Sebastian Lora, which basically drives us to focus on three different areas of speech:  Global Impression, Content of message and Staging.

This is my formula: when the speaker is in stage I concentrate in observing and listening with full empathy. I take quick notes that will help me build a much more structured message on those 3 areas.


1.- Global Impression = IMPACT. What impact did the message have on me?. What am I taking with me after the speech? I am talking about emotional impact (did it call my interest, did it touch me, did I learn

2.- Content of Message = STRUCTURE, how did the speaker start, how did he/she develop message, had if a good conclusion, final message, was the message clear, was it simple.?

3.- Staging = ALL ABOUT THE SPEAKER’s skills and attitude based on verbal communication (words) and non verbal communication (tones, rhythm, gestures, movement, smile, eye contact, bad habits)


My main focus when I have to deliver feedback after a speech is to find a balance between observation and listening.

And let’s remember, FEEDBACK IS A GIFT, we are here to learn, a gift has to be wrapped with nice package, that is why structure of feedback matters.

I look forward to listening from your “Feedback Recipe Formulas” as well !!


Olga Millan ingles

Register for the Annual Convention in Malaysia

Be a Part of History.

For the first time in its history, Toastmasters is holding its International Convention outside North America. Join thousands of Toastmasters from around the world at the beautiful Kuala Lumpur Convention Centre this August. Whether you’re a first-timer or a seasoned conventioneer, there’s never been a better year to attend!

The International Convention is the most anticipated event of the Toastmasters year, as members and non-members alike gather together to hear world class public speakersnetwork with like-minded people, elect International Officers and Directors, and attend the spectacular and soul-stirring public speaking competition known as the World Championship of Public Speaking. If you’ve never attended convention, make 2014 the year you come to see what it’s all about.

Find more information by clicking  Register Here 

Registration is open for the largest-ever Toastmasters convention, to be held August 20-23, 2014, in Kuala Lumpur, Malaysia. Don’t miss this truly global event, which will feature skill-building seminars, international speech contests and celebrations with members from all over the world. Visit www.toastmasters.org/convention for details.